Packaging as a Strategy for Sales Promotion’ in Assam- A Case Study with Special Reference to Barpeta District of Assam
نویسندگان
چکیده
ackaging plays an indispensable role in modern societies. In fact, without packaging many products cannot reach consumers in sound condition. Packaging is mainly responsible for the distribution and consumption of goods. Therefore, due importance is given to systematic and attractive packaging. Packaging can also be said as the backbone of our nation’s economic development, as economic progress can be ushered in only through proper and adequate packaging of the products. Hence, best efforts are made to improve the various means of packaging, so as to enhance the distribution and consumption of goods. Besides, packaging is also an important part of product planning and development and so it is important in the total marketing strategy. Packaging is that part of product planning and development which relates to the design of a product, container or wrapper, where purpose is both to protect the item and enhance its value to the customer.
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تاریخ انتشار 2012